We Love Books — We Love Authors!
Let the Publishing and Self-Publishing Experts
Make Your Dreams A Reality!
Publishing Your Book Just Got Easier
Because We Are A Publisher Who Works for YOU!
We have 40 years of publishing experience that encompasses everything from design to marketing. We’ll show you how to get published, whether it's traditional printing, an eBook, or CreateSpace. It’s time to put your book in the hands of a boutique firm that will ethically manage its production from start to finish!
Three exciting steps to success ...
STEP 1: Call us (205.625.6666) or email us (info@krullstonepublishing.com) for a quick consultation so we can point you in the right direction based on your desires, time availability, resources, etc.
STEP 2: Collaborate with us throughout the production process so we can ensure that all of your needs are met.
STEP 3: Go out and share your book with the world!
EXPERIENCE the KRULLSTONE DIFFERENCE!
We’ve been publishing for 40 years so we know the business well! We are knowledgeable about how the traditional book publishing world used to operate and how it has evolved. We fully understand the ins and outs. Best of all, we are an author’s advocate from start to finish, which means we always go the extra mile to insure your product is the best it can be and professionally represents you and your work. Krullstone Publishing truly is different! If you want a publishing experience that is positive and fulfilling, give us a try!
• Every author is unique. A publishing package proposal will be created specifically for your needs, intentions, and budget.
• Whenever you call or write, you’ll be met with a pleasant voice and kind words. Our author support is unprecedented.
• Krullstone is extremely knowledgeable about pre- and post-publishing and everything in between. We bring the right tools to the job. We’ve got answers so you’ll never have to stumble around in the dark. We have conversations with you and meaningful correspondence. The excellence we bring to the table increases your potential long-term.
• Clarity is evident in all of our communications. We take the time to explain things you may not understand or have a knowledge of.
• While our team works efficiently and quickly, Krullstone avoids breakneck speed publishing where possible. While publishing a book in a week or two is certainly possible, the speed won’t compensate for the errors. We check and recheck and check again to get things as right as possible.
• Krullstone brings the personal touch back to the real world. We appreciate your business, and it shows.
• At Krullstone, you get the company. Everyone is involved in your project. We invest in great people; the quality of our work matches the quality of the team members providing it.
• We’re excited to help you! Let us answer your questions and get you started with a package prepared just for you! We’re only a phone call (205.625.6666) or an email (info@krullstonepublishing.com) away.
Publishing Services
The publishing world has changed significantly over the centuries. While publishing appears to be a simple business, there’s actually a lot that goes into getting a title buyer ready. A high quality publishing house allows writers to join a professional group of individuals in a collaboration on their title. This is where you want to be.
The vast majority of authors have to self-publish if they are going to see their books materialize simply because traditional publishing houses can only afford to publish a handful of authors each year. When writers decide to self-publish, often all they see are the royalties they will make — 60 to 70% or so of the net sale price via a self-publishing platform. The necessary costs of properly editing, production, marketing, and distribution are not entertained as vital components to publishing a quality book. Sixty or seventy percent of zero is still zero, and that is close to the number of copies many, if not most, self-published titles sell because the author cut too many corners.
There are levels of self-publishing, and one of them is right for you. Krullstone Publishing represents integrity, advises objectively, and offers support for all of its authors. We are here to assist you in making the best choices to insure you reach your goals and realize your dreams — whatever they are.
You need a publisher regardless of the format you choose to objectively deliver your content. Krullstone’s role as your publisher is wide-ranging.
• We review your project and advise you on the route that is best for you — traditional print, print-on-demand, eBook, or a combination thereof. Our team is well-versed and experienced in all areas of production. Krullstone instructs you on what needs to be done to get your manuscript out of your head and into a finished book.
• Our publishing model is to assemble high-quality content. We offer invaluable editorial input. Without it, your title will never realize its full potential. Our editorial services include developmental editing, copy editing, line editing, etc., for fiction, non-fiction, children's, historical, etc.
• Krullstone will optimally design your book for ease of reading and to stand out in a crowd.
• If your book needs illustrations, our design team will choose an artist that fits your genre.
• We bring 40 years of publishing experience to the table. Krullstone is a full service publishing company, performing all of the tasks necessary to produce a high-quality product.
A La Carte Services
Our a la carte services are listed below. Visit our online store to order the ones you require or contact us (205.625.6666) for assistance.
• COVER DESIGN — Whether you’re publishing a softcover, hardcover, or eBook, a compelling cover is essential to a title’s success. Our experienced design team will work with you to incorporate your ideas in creating a cover that perfectly fits your genre, message, and vision. Our professional staff will design a cover based on your ideas and artwork, or a member of our design team will create two cover ideas for your consideration, whichever you prefer. We’ll make one round of corrections or adjustments. Subsequent changes result in an additional fee. If you decide to submit your own artwork, please contact us for the necessary requirements.
Full Cover, Stock Photography: $450
Full Cover, Custom Illustration: $750
Front Cover Only, Stock Photography: $350
Front Cover Only, Custom Illustration: $600
• BAR CODE and ISBN ASSIGNMENT — In the publishing industry, the ISBN (International Standard Book Number) is an essential 13-digit identification number that allows distributors, retailers, printers, and consumers to find and order your title. The ISBN numbering system is used worldwide, and publishers around the globe identify their work in this standardized format. Think of your unique ISBN as your own personal license plate. You have the option to use a Krullstone ISBN or one attached to your company if you choose. We are happy to answer questions regarding these options. A bar code is a piece of artwork that is placed on the back of a book to allow automated scanning and point-of-sale transactions. All book retailers and wholesalers require books to display a bar code, which encodes your ISBN and your book’s retail price. At the point of sale in a store, the code is scanned and all related information about your title is accessed into the store’s sales system — identifying the price, subtracting a copy from inventory, etc. It is an essential component.
Krullstone ISBN and Bar Code: $125
Unique ISBN and Bar Code: $225
• DELUXE BOOK SIGNING KIT — You’re booking events and signings so you’ll want to be properly equipped with beautiful, eye-catching banners, posters, “Autographed” labels, business cards to pass out, and “Free Drawing” tickets to complement your efforts. These attention-grabbing promotional pieces will create awareness for your book, as well as increase sales no matter where you are. Our Deluxe Book Signing Kit will give you everything you need to prepare for events! Our professional staff will design and produce:
Banners (2) — 2 feet x 4 feet (vertical) on premium glossy vinyl; full color, printed on one side; brass grommets are included.
Posters (50) — 13” x 19” (vertical) printed on gloss card stock; full color, printed on one side
“Autographed" Circle Labels (250) — 1” in diameter, printed on white label stock
Business Cards (500) — 2"x3.5" (horizontal) or 3.5"x2" (vertical) printed on card stock; full color, printed on one side or both sides
Drawing Tickets (250) — 2”x5.5” perforated printed on heavy weight dull cover stock; full color, printed on one side
Deluxe Book Signing Kit: $1250
• BOOKSPEAK™ — You’ve got a book in your head, and you’re ready to get it on paper. Writing is a challenge for even the most gifted writer. If your natural orientation is that you think faster than you type, Bookspeak™ could very well be for you! You’ll find our program easier, quicker, and affordable. Even if you feel you don’t have a lot of time to devote to the process, you’ll be pleased with the results. Krullstone will help you get your book out of your head and onto paper. Experience the Krullstone difference with our step-by-step methodology! With BookSpeak™, you’ll accomplish more than you ever dreamed!
BookSpeak™ Basic: $2500 — You will be assigned a project editor who will interview you over the phone and get you started. Your editor will send you everything you need to begin the process and work with you for up to ten (10) hours over the course of your project. After you’ve completed the initial process and have your book on tape, our editorial team will transcribe your book, turn it into a manuscript, and perform light editing. Once editing is complete, your book is ready for cover and interior design.
BookSpeak™ Advanced: $5000 — You will be assigned a project editor who will interview you over the phone and get you started. Your editor will send you everything you need to begin the process and work with you for up to 20 hours over the course of your project. After you've completed the initial process and have your book on tape, our editorial team will transcribe your book, turn it into a manuscript, and perform detailed editing, including making suggestions for improved continuity, character development, etc. Once editing is complete and you've decide on your book's size, a member of our team will complete a basic interior format for you.
• DUST JACKET DESIGN — If you’re printing hardback — and we are happy to consult with you on whether or not it’s best for your title — you’ll want a dust jacket. Thought by some to simply be a protector of a book, it is actually much more than that! It is an extremely important promotional tool when it comes to making a statement about a title. In addition to providing more in-depth information about your story, a dust jacket is an integral part of the packaging and selling of a book. A striking jacket design is far more likely to grab the attention of a bookstore browser or an online shopper. Should your book become a bestseller, a dust jacketed hardcover book becomes a valued item. A first edition book paired with its original dust jacket is infinitely more collectible and valuable. Our experienced design team will prepare a dust jacket that’s sure to please audiences everywhere! We’ll also assist you with writing copy.
Dust Jacket Design: $750
• eBOOK FORMATTING — Electronically formatted books (eBooks) are a popular way for readers to read books . Once your book is published, it can be formatted for Amazon Kindle sales. We will format your black and white book in epub format. The Krullstone Difference is that we take the time to quality check the formatting and preview it for accuracy. We do not simply run a script to convert your files. We process your PDF through several quality assurance phases. Color interiors and/or complex formats with graphs, etc., are formatted for an additional charge, depending on length and images. Contact us for a quote. We make every effort based on the manuscript we are given to format your eBook the same as your printed version. However, some design elements are not supported by ePub. Please note that some retailers and vendors reserve the right to accept or deny content for availability for their eBookstores.
eBook Formatting, up to 100 pages: $250
eBook Formatting, up to 200 pages: $450
eBook Formatting, custom: Call (205.625.6666) or email us (info@krullstonepublishing.com) for a quote.
• EDITING — Why does your book need professional editing services? Eliminating this process is like running with your shoes untied — you’ll trip and fall. Books that are not edited properly fall and fail! Editing is a necessity if an author hopes to have any level of success! It takes teamwork to polish and produce a high-quality book. Krullstone has 40 years of editing experience to help you craft a book that could become tomorrow’s bestseller. Give your book an opportunity to succeed!
- Professional editing is money well spent. A well-edited book that is free of confused phrasing, grammatical errors, and misspelled words has a far greater opportunity to connect with its reader.
- Authors need outside honest, objective feedback. While opinions of family and friends can be helpful, more often than not “glossing over” occurs. Professional editors provide impartial criticism freely. Systematic and thorough, they offer honest critiques on every level.
- Editors work with authors to ensure they produce the best work possible. Editing is a lengthy process that involves many reviews that cover different angles so contradictions, inconsistencies, and irregularities can be addressed and corrected.
- Editors are sounding boards for authors. Our editors take a bird’s eye view of your novel and identify the elements that work and those that don’t and then suggest necessary changes.
- Editing is a skill that requires thoroughness. You’ll see and feel the difference we make.
- Krullstone’s professional editors offer developmental editing, line editing, copy editing, and proofreading services.
Your project will be charged for the actual time it takes. Without doing the work first, it is almost impossible to exactly quote how many hours a manuscript will take to edit. If your title needs a lot of work, the number of hours will be far greater than if it's in pretty good shape! If you have a budget — and most people do — you may find that it is sufficient to complete all of the editing needs required. On the other hand, you may find that your manuscript will fall short in the work it needs if there are not enough dollars to finish necessary editing. The advantage is that your title will get the editing it needs from start to finish. The disadvantage is that your budget is open-ended. From our experience, an 80,000 word manuscript for grammatical copy editing only costs between $2300 and $2600. We are happy to read your first chapter to give you some idea of the amount of time we believe your manuscript will take in terms of hours. However, keep in mind that this will only be an estimate simply because some chapters may need considerably more editing time than others, especially if character development is weak, structure is poor, etc.
The industry standard for a manuscript page is 250 words. The advantage is that the price you pay will be known upfront. The disadvantage is that a per word rate only covers a couple of basic edits and does not factor in how publish-ready your manuscript is. If your title needs a great deal of work, you will not receive all of the editing necessary to make your title publish-ready.
Developmental Editing: $45/Hour (about 2-3 pages/hour)
Line Editing: $40/Hour (about 2-3 pages/hour)
Grammatical Copy Editing: $30/Hour (about 5 pages/hour)
Proofreading Services: $25/Hour
Per Word Rate: $0.06
• GRAPHIC DESIGN — We have experienced designers who can create whatever it is you need — logos, flyers, brochures, catalogs, presentations, newsletters, illustrations, reports, and much more. Our staff brings knowledge, creativity, and design together to create beautiful layouts that effectively communicate your message. We produce original designs specifically for you. In addition, Krullstone has in-house personalization capabilities, including embroidery and foil stamping to take your branding to the next level.
Graphic Design Services: $45/Hour
Personalization: Please call us at 205.625.6666 to discuss your needs so we can give you an accurate quote.
• ILLUSTRATION SERVICES — Krullstone has a suite of illustrators available to create beautiful and engaging artwork for your project. They use your feedback to create custom illustrations that will enhance your message and style. The service you need depends on the style and level of detail your illustrations require. You will be provided with thumbnail sketches before the actual illustrating commences to make sure you are comfortable with the basic elements.
Personalized, Simple Style B/W (Clean lines and uniform colors create a simple style and a classic look.) — $100
Personalized, Simple Style Color (Clean lines and uniform colors create a simple style and a classic look.) — $150
Fine Detail Style B/W (Basic shadows and highlights are added to objects and scenery, giving each illustration a great level of depth and dimension.) — $175
Fine Detail Style Color (Basic shadows and highlights are added to objects and scenery, giving each illustration a great level of depth and dimension.) — $225
Intricate Design Style B/W (Adding details, textures, and varying color values adds a high level of three-dimensionality to each illustration.) — $250
Intricate Design Style Color (Adding details, textures, and varying color values adds a high level of three-dimensionality to each illustration.) — $300
• INTERIOR BOOK DESIGN & LAYOUT — One of our design specialists will design a custom interior for your book. Design includes chapter titles, headings, page numbers, illustration recommendations, and other details to ensure your title meets industry standards. Page layout will accommodate printer margins per the overall book size you choose so expect your page count to change. The layout designer will also insert images or tables if applicable. Two aspects that set Krullstone apart are that we conduct reasonable manuscript clean-up during this process, and we do not charge insertion fees. We care deeply about your "baby."
Design and Layout (up to 100 pages) — $250
Design and Layout (up to 200 pages) — $350
Design and Layout (up to 300 pages) — $425
Over 300 pages — Please call 205.625.6666 for a quote
• LIBRARY OF CONGRESS NUMBER — With a Library of Congress Control Number, your book will be more accessible to librarians and book vendors. You'll be linked to the Library of Congress, national libraries, bibliographic utilities, and other book vendors so you'll be more easily discovered. Krullstone will complete and submit the necessary paperwork on your behalf. We will print your unique number on the copyright page of your book or provide it so you can. An important distinction between us and other indie publishing companies is that we also submit the necessary copies of your book to complete registration once it is published.
Library of Congress Number — $100.00
• PRINT-ON-DEMAND SERVICES — While we don't recommend Print-on-Demand for all authors, it does have its place and time for many of you. Some authors just want to get their book in print; it's an avocation. Other authors want to market and sell thousands of copies; that's a vocation! If digital printing seems like the ideal fit for your title, Krullstone's print experts are happy to discuss the best option for you, your goals, and your budget. We can print and ship very low quantities at your request, as well as professionally set up your files for sell-print-ship options. Call us at 205.625.6666 to inquire about your possibilities.
• PRINT SERVICES — There is nothing quite like holding a book in your hand, and there is nothing like reading one. While there are those conglomerates who seem to be deliberately and aggressively trying to price other retailers out of the market, fortunately they have not succeeded because a good, local bookstore is irreplaceable. They know their customers and often point them in the direction of new releases, especially those written by local authors. A quiet spot (whether a bookstore or a home) where you can relax and read a few pages while sipping coffee or a glass of wine is a delight. Yes, we encourage you to take advantage of expanded reach opportunities; however, a book keeps the heart and mind alive so don't eliminate "traditional print" from your marketing strategy. There is a huge market of those individuals who appreciate the value of a good book in all its papered glory. Books are not going away! Put our vast print experience to work for you! There are no restrictions of any kind! You can print any quantity of the size you want on the paper you want in the color you love! Call us so we can candidly advise you on your best options (205.625.6666).
• PROMOTIONAL MATERIALS — Krullstone wants you to be successful, and one of the best ways to increase your chances for success is to utilize promotional materials and/or products. They are an extremely effective and efficient form of advertising that will do wonders for your business. Our customized promotional products provide your book, which is your business, the opportunity to uniquely target your message. Not only do we offer a vast array of promotional materials, but Krullstone also provides branded promotional products to promote your business and help customers remember who you are. We're picky when it comes to recommending the best products for our clients so we'll help you select items that fit your genre and message. Call us at 205.625.6666 to inquire about your possibilities!
• Banners •Booklets •Business Cards •Bookmarks •Brochures
•Calendars •CD Packages •Flyers •Door Hangers •Event Tickets
•Stationery •Folders •Postcards •Notepads •Labels/Stickers
•Table Tents •Signs & More!
•Branded Apparel, Towels, Water Bottles, Hats, Wristbands, Bags, & More!
• U.S. COPYRIGHT REGISTRATION — Registering your work with the U.S. Copyright Office creates a public record of the ownership of your material. Krullstone will complete and submit the necessary paperwork on your behalf once your book is published. After the registration process is complete, you will receive an official certificate that verifies your registration. An important distinction between us and other indie publishing companies is that we also submit the necessary copies of your book to complete registration once it is published.
Copyright Registration — $200.00
• WRITER'S RETREAT— Do you feel disconnected from your creativity, dream of getting away to write, need some guidance on the next steps for your novel, or want to gain confidence with your project? If so, perhaps a getaway to Havenwood is just the ticket! It's a great way to combine a vacation with inspiration, learning, and writing! We're located just north of Birmingham, Alabama, and our premium level one-on-one coaching and sharing sessions will leave you with far more than you can glean on your own. Some of the benefits include pick-up and drop-off at the Birmingham Shuttlesworth Airport, private suite with king size bed/bath accommodations, chef prepared meals, coaching and direction by seasoned professionals on all aspects of completing and producing your title, private and peaceful writing time, plan outline, editing services on your final manuscript, marketing strategies, post-visit follow-up calls, and much more! Email us at info@krullstonepublishing.com and request your application today!
•Completed application and pre-approval are required.
•Four days and three nights (includes 11 meals)
•May through August availability
•$3500 ($2000 deposit required)